Human-centered design for a digital-first world.
The theatre requires improving of its visitors’ physical experience and a digital transformation
We are on a mission to continually build honest relationships built on shared values. These relationships are formed with a shared goal to deliver awesome results which have a tangible impact on our client’s business.
Solution
As an output of a workshop conducted with users, we had personas, customer journey maps and the list of prioritized user stories. Next step in the process was a competitor research
During this phase, we went over some of the competitors’ websites to look at their structure. What we’d discovered was that poor structure, disorganized schedules, and total nightmare with the experience of buying tickets are common for most of the theatre websites